About
Rajappah.S is a Marketing & Communications professional with nearly a decade of comprehensive expertise in Devising Successful Marketing strategies, Brand Building, Media planning, Revenue Management and Teaching. With a strong entrepreneurial spirit and a passion for innovation, Rajappah has consistently pioneered cutting-edge marketing strategies that drive business growth and foster success.
With a multifaceted skill set spanning various marketing verticals, Rajappah has honed his expertise through hands-on experience and strategic leadership roles. From product development to performance marketing, media buying to event management, his versatile skill set allows him to navigate the complexities of the marketing landscape with ease.Rajappah’s experience includes managing budgets exceeding 50 Cr, allowing him to effectively allocate resources for optimal impact.
Throughout his career, Rajappah has demonstrated a knack for establishing strong partnerships and delivering impactful results. His keen eye for detail, coupled with his analytical prowess, enables him to craft data-driven strategies that resonate with target audiences and drive measurable outcomes. Whether developing compelling content, managing digital campaigns, or optimizing marketing performance, he approaches every challenge with enthusiasm and a determination to succeed.
Highlights
Channel Expertise
ATL
Newspapers, TVC, Radio, OOH
BTL
Roadshows, Brand activation, channel Partners & sales support
Events
Product launches, Customer engagement events, Concerts, Roundtables, Webinars etc
Digital
Facebook & Instagram, Google ads, LinkedIn, YouTube, SEO
Marcom
Internal/External branding, Video shoots, and marketing collaterals
Content Development
Story board Development, Copyediting, Proofreading, Content Writing, Video Production, Editing etc.
Education
Bachelor's degree
Mechanical Engineering
Sri Muthukumaran Institute of Technology affiliated to Anna University Chennai
Master of Business Administration
Marketing & Strategy
Great Lakes Institute of Management
PG Program
Digital Marketing
Specialized courses in Digital Marketing from MICA Ahmedabad
Master's in Music
Rhythmology
University of Madras
Certifications
Google Ads
Google Analytics
Grow Business with Facebook
HubSpot Inbound Marketing
Advanced Excel for Data Analysis
Yoga Alliance USA & RYTCC Certified Yoga Trainer
Percussion
Rajappah’s journey as a Mridangam artist spans over 24 years, during which he has honed his skills and garnered extensive experience in music performance and education. He has graced countless concerts across different regions of India, captivating audiences with his rhythmic prowess and melodic expressions. Along his musical journey, Rajappah has had the privilege of learning from renowned maestros such as the living legend Shri Dr. Tk. Murthy, Shri B. Sivaraman, Shri B. Ganapathy Raman, Shri Kuldeep Pai, and Shri P. Srinivasan.
In addition to his performances, Rajappah is deeply committed to passing on the rich tradition of Mridangam to the next generation. He currently teaches percussion and Konnakol to students across different age groups, ranging from 5 to 50. Through his teaching, he not only imparts technical skills but also instills a deep appreciation for the art form, nurturing the talents of budding musicians and preserving the cultural heritage of Indian classical music.
- 1000+ Concerts
- 10 years of teaching experience
- 50+ Students Trained
- 24 Years of learning Experience
Yoga & Meditation
In parallel with his musical pursuits, Rajappah is also a licensed Yoga & Meditation trainer, dedicated to integrating holistic well-being practices into his professional journey. Recognizing the transformative power of yoga and meditation, he embarked on a journey to deepen his understanding of these ancient disciplines. Rajappah spent time in the spiritual haven of Rishikesh, immersing himself in the teachings of renowned yogis and spiritual masters.
Now, armed with profound knowledge and practical experience, Rajappah is on a mission to empower individuals to cultivate physical, mental, and emotional well-being through yoga and meditation. Whether guiding students through asanas (poses) to enhance flexibility and strength or leading meditation sessions to foster inner peace and mindfulness, he brings a unique blend of expertise, compassion, and authenticity to his teachings. Through his holistic approach, Rajappah aims to help people lead healthier, more balanced lives, unlocking their full potential and facilitating their journey towards self-discovery and personal growth.
- 5 years of Teaching Experience
- 50+ students trained
Achievements
Best employee award
SPR India
The Innovative Real Estate Marketing Campaign of the Year for the City of Freedom
SPR India – FICCI
National Star Talent – Runner Up & Regional Winner
Mercedes Benz
College Topper in UG
SMIT, Chennai
Dean’s merit list two terms – MBA
Great Lakes Institute of Management
Yuva Kala Bharathi Award
Mridangam
Portfolio
TVC
Customer Testimonial shoot
Product Walkthrough shoot
TVC
TVC
TVC
Concept Video - 3D animation & Rendering
Animated Corporate Film for Larsen and Toubro
Testimony Video - L&T EduTech
Contact
Stay in touch and explore exciting opportunities by reaching out through the form below. Whether you have a business inquiry, collaboration proposal, or simply want to say hello, we’d love to hear from you!