About

Rajappah.S is a Marketing & Communications professional with nearly a decade of comprehensive expertise in Devising Successful Marketing strategies, Brand Building, Media planning, Revenue Management and Teaching. With a strong entrepreneurial spirit and a passion for innovation, Rajappah has consistently pioneered cutting-edge marketing strategies that drive business growth and foster success.

With a multifaceted skill set spanning various marketing verticals, Rajappah has honed his expertise through hands-on experience and strategic leadership roles. From product development to performance marketing, media buying to event management, his versatile skill set allows him to navigate the complexities of the marketing landscape with ease.Rajappah’s experience includes managing budgets exceeding 50 Cr, allowing him to effectively allocate resources for optimal impact.

Throughout his career, Rajappah has demonstrated a knack for establishing strong partnerships and delivering impactful results. His keen eye for detail, coupled with his analytical prowess, enables him to craft data-driven strategies that resonate with target audiences and drive measurable outcomes. Whether developing compelling content, managing digital campaigns, or optimizing marketing performance, he approaches every challenge with enthusiasm and a determination to succeed.

Highlights

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Campaigns
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Budget Managed
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Events & Webinar
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Launches
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TV Commercials

Channel Expertise

ATL

Newspapers, TVC, Radio, OOH

BTL

Roadshows, Brand activation, channel Partners & sales support

Events

Product launches, Customer engagement events, Concerts, Roundtables, Webinars etc

Digital

Facebook & Instagram, Google ads, LinkedIn, YouTube, SEO

Marcom

Internal/External branding, Video shoots, and marketing collaterals

Content Development

Story board Development, Copyediting, Proofreading, Content Writing, Video Production, Editing etc.

Education

Bachelor's degree

Mechanical Engineering

Sri Muthukumaran Institute of Technology affiliated to Anna University Chennai 

Master of Business Administration

Marketing & Strategy

Great Lakes Institute of Management

PG Program

Digital Marketing

Specialized courses in Digital Marketing from MICA Ahmedabad

Master's in Music

Rhythmology

University of Madras 

Certifications

Google Ads

Google Analytics

Grow Business with Facebook

HubSpot Inbound Marketing

Advanced Excel for Data Analysis

Yoga Alliance USA & RYTCC Certified Yoga Trainer

Percussion

Rajappah’s journey as a Mridangam artist spans over 24 years, during which he has honed his skills and garnered extensive experience in music performance and education. He has graced countless concerts across different regions of India, captivating audiences with his rhythmic prowess and melodic expressions. Along his musical journey, Rajappah has had the privilege of learning from renowned maestros such as the living legend Shri Dr. Tk. Murthy, Shri B. Sivaraman, Shri B. Ganapathy Raman, Shri Kuldeep Pai, and Shri P. Srinivasan.

In addition to his performances, Rajappah is deeply committed to passing on the rich tradition of Mridangam to the next generation. He currently teaches percussion and Konnakol to students across different age groups, ranging from 5 to 50. Through his teaching, he not only imparts technical skills but also instills a deep appreciation for the art form, nurturing the talents of budding musicians and preserving the cultural heritage of Indian classical music.

Yoga & Meditation

In parallel with his musical pursuits, Rajappah is also a licensed Yoga & Meditation trainer, dedicated to integrating holistic well-being practices into his professional journey. Recognizing the transformative power of yoga and meditation, he embarked on a journey to deepen his understanding of these ancient disciplines. Rajappah spent time in the spiritual haven of Rishikesh, immersing himself in the teachings of renowned yogis and spiritual masters.

Now, armed with profound knowledge and practical experience, Rajappah is on a mission to empower individuals to cultivate physical, mental, and emotional well-being through yoga and meditation. Whether guiding students through asanas (poses) to enhance flexibility and strength or leading meditation sessions to foster inner peace and mindfulness, he brings a unique blend of expertise, compassion, and authenticity to his teachings. Through his holistic approach, Rajappah aims to help people lead healthier, more balanced lives, unlocking their full potential and facilitating their journey towards self-discovery and personal growth.

Achievements

Best employee award

SPR India

The Innovative Real Estate Marketing Campaign of the Year for the City of Freedom

SPR India – FICCI

National Star Talent – Runner Up & Regional Winner

Mercedes Benz

College Topper in UG

SMIT, Chennai

Dean’s merit list two terms – MBA

Great Lakes Institute of Management

Yuva Kala Bharathi Award

Mridangam

Portfolio

TVC

Customer Testimonial shoot

Product Walkthrough shoot

TVC

TVC

TVC

Concept Video - 3D animation & Rendering

Animated Corporate Film for Larsen and Toubro

Testimony Video - L&T EduTech

Contact

Stay in touch and explore exciting opportunities by reaching out through the form below. Whether you have a business inquiry, collaboration proposal, or simply want to say hello, we’d love to hear from you!

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